Sonoma County Child Care & Children’s Health Initiative Fund 

Dedicated Funding Streams & Financing

  • Taxes

Sonoma County, CA, California

In November 2024, voters in Sonoma County, CA, approved Measure I, the Sonoma County Child Care & Children’s Health Initiative Fund, creating a 0.25% countywide sales tax as a dedicated funding stream for a broad range of children’s services. The tax will generate approximately $30 million each year; the county began distributing the funds in July 2025. 

Sixty percent of the revenue generated through the sales tax is dedicated to strengthening the child care and early education sector by investing in the workforce, facilities, and wages. Specifically, funds are allocated to professional development for child care providers; upgraded and expanded early care and education facilities; and increased compensation. 

To comply with Measure I, the Sonoma County Board of Supervisors established a Community Advisory Council in January 2025. The council  develops policy and programmatic recommendations for allocating Measure I sales tax revenue. The First 5 Sonoma County Commission administers all programs, activities, and services paid for by the fund.  

Sources:

First 5 Sonoma County. (n.d.). Measure I – Sonoma County Child Care & Children’s Health Initiative.

Measure I. (n.d.). First 5 Sonoma County.

Bylaws of the Measure I (Sonoma County Child Care & Children’s Health Ordinance) Community Advisory Council. (n.d.). First 5 Sonoma County.

Hsu, A. (2024, November 6). Here’s where voters approved a tax hike to help pay for child care. NPR.

Connections to Key Early Learning Study at Harvard (ELS@H) Findings:

Stable, robust funding is essential to expanding and improving early education. Unlike K-12 education, early education has historically been supported through a fragmented – and largely insufficient – set of federal, state, and local funds. Research suggests there is a need for more accessible, affordable, and high-quality approach to early education across the mixed-delivery system – and for better financial and professional supports for the educators who serve children and families each day; creating dedicated funding streams can therefore help states and cities address these needs and achieve these goals.

Findings from the Early Learning Study at Harvard (ELS@H) show:

  • Families rely on a range of formal (e.g., Head Start, center-based care, public pre-K) and more informal (e.g., home-based, relative care) early education settings; when choosing a setting for their child, families balance many logistical constraints and personal preferences.
  • But for many families – and especially low- and middle-income families – early education choices remain tightly constrained due to issues of affordability and supply.
  • No one early education setting type is inherently of higher quality than another; children develop and learn well in every setting type, and in the study, all setting types showed room to grow in quality. – Early educators play a critical role in supporting the well-being of young children and families across setting types.
  • Yet their pay, benefits, and other professional supports are often inadequate in light of the job demands and their cost of living.
Learn more about ELS@H findings

Learn more about Sonoma County

Context matters. Visit the Sonoma County profile page to learn more about the county landscape.

Visit the Sonoma County profile here
  • The county population is 488,863
  • The percentage of children under age 5 is 4.6%
  • The median household income is $102,840